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Posts from the ‘MARKETING COMMUNICATION’ Category

Make a safe landing “page”

I’ve come across this in my own work… we want to engage customers by providing them links to pages that should have the information they need yet we oh so often don’t do this. I’ve seen my company add additional clicks from an offer or campaign before a customer gets to a free trial download or to a legitimate, customized landing page for that particular campaign. How frustrating!

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For the love of social media

I’m launching this site, in conjunction with my upcoming graduation from the Foster School of Business at the University of Washington. Now it is time to put all the learnings from the MBA program to practice. What I do next is beyond simple professional re-branding:

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Transparent advertising?

OK. So I might as well tell you that I grew up a big Disney fan. I love that they go the extra mile with everything they do. But I saw a commercial tonight that I thought was interesting…and I’m not sure whether it was interesting for good or bad reasons. In this commercial, they said:

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Choose your words wisely

I came across an interview excerpt (Larry Tesler on The “Laws” of Interaction Design) the other day from the IxDA discussion list, and while I thought the excerpt itself was quite difficult to read as someone used an orange background with white text, I found the article to be quite valuable. I was particularly intrigued by one snippet…

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